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Case Study: Envisioning Zwift Clubs

Case Study: Envisioning Zwift Clubs

by Tim Smith | Nov 1, 2021 | Design Research, Strategy, Web Design

Welcome back for my second Design Thinking case study. If you missed my first post exploring how to leverage Design Thinking to run a quick design sprint on an innovative new feature, check it out here. In this post, I’ll share some Human Centered Design and...
Case Study: The Zwift Post-Race Experience

Case Study: The Zwift Post-Race Experience

by Tim Smith | Oct 28, 2021 | Design Research, Strategy, Web Design

All good projects start with a compelling problem statement. To aid in this, take a look at some of the contrasts between the two images below. As much as I find value in the many social features Zwift offers, it’s always felt like such a huge miss when Zwift...

Tim Smith

Tim drives organizational change and product strategy through his deep experience in Design Thinking, group facilitation, and Human-Centered Design. He thrives in environments where relationships must be built and diverse groups need to come together to solve complex problems in new ways.

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